Stories about resilience: Mark Cuban shares advice for small businesses

Stories about resilience: Mark Cuban shares advice for small businesses


I recently had the pleasure of interviewing the owner of Dallas Mavericks, the judge at Shark Tank, and the famous investor and entrepreneur Mark Cuban. Cuban was a champion for small and medium-sized enterprises (SMEs), answered questions personally on LinkedIn and Twitter and shared expert tips and even encouraged his network ] Shop small .

During our conversation, Cubans shared stories and actionable insights for small businesses that are building resilience during this time. Below are some answers from his webinar. To hear all of Kuban's advice, read the full interview .

1. How should small business executives lead team members through this confusion?

Mark Cuban: If you lead your team, you should also want to know what they think. Ask them: what is your vision? Where is your head Your team will have to paint the picture for America 2.0 after this (pandemic) is complete. So it's time to think about how it would look for your customers or for your industry.

If we look back after all of this in 10 years, we will found five, 10, 15, 20 or even 30 amazing companies. This idea could sit on the zoom screen of one of your team members – all you have to do is ask.

2. Which sales strategy would you recommend now?

Mark Cuban: Now is the time to combine more than to sell. Every single person in your CRM system or sales platform is scared. Every one of them wants to hear a soothing voice. Call them, email them, or text them, especially if you already have a relationship with them, and ask how they're doing. You don't have to sell to them now and ask when to buy.

Being nice pays off for everyone in the universe. If you are the company that communicated during this time and was nice to the customers, they will get back to you in due course.

3. What inspires you and what should others read for inspiration at this time?

Mark Cuban: Heroes are born during this time. When it comes to reading, I'm more focused on what's next. I think Artificial Intelligence (AI) will have a stronger presence in the future, so the book I'm reading is Restarting AI . I also take Coursera courses on AI and take tutorials.

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Regarding inspiration, I find my inspiration by connecting with people and helping wherever I can. When you see someone who is depressed and the mood suddenly rises, it's as inspiring as it gets.

Looking for more detailed advice from Mark Cuban? View full interview .

With Salesforce, you can find more customers, win their business and keep them happy so you can be successful. Find out more about our CRM Solutions for Small Businesses by following us on Twitter LinkedIn and Instagram . Also join the Small Business Strong LinkedIn Group a global network for small businesses to access and connect with resources.

You can find more inspiration about companies and executives in our entire series Leading Through Change .

Photo via Salesforce

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