Marketing is an ever-evolving practice and more so now because of digital technology. The best books about marketing will give you a heads up, but you need to keep up with the latest developments and innovations. The Marketing page on Small Business Trends has sections on Sales, Social Media, Retail Trends, Local Marketing as well as Marketing Tips to keep you up to date. And each section has hundreds of articles you can use to take your marketing efforts to the next level.
One key way to identifying your marketing strategy is through a lot of research. But beyond that, you have to know how to implement this information to deliver the biggest bang for your ad dollars. Whether it is social media or traditional advertising or improving your landing page, you can find the resources on SBT.
If you are doing your marketing on your own, you can use as many tips as you can to help you succeed. From real estate marketing to local digital or contractor marketing, the tips on SBT identify key industry insights to help you reach your audience more effectively.
Years ago there were a few channels for marketing, TV, radio, print, billboards and a few others. However, today there are many ways in which you can reach potential customers. Choosing the right one to get your customers to say yes is easier said than done. Reading the best marketing books will help you, but the key is to identify all of the channels that are available to you in traditional and digital marketing.