Read Blue Collar Cash if You Want to Secure Your Future, Find Happiness

Read Blue Collar Cash if You Want to Secure Your Future, Find Happiness


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An inspirational book for those looking to build a life they love with a blue-collar business.

blue collar cash book by ken rusk

When did we decide that the only way to be successful was to get a college degree, get into debt and then spend twenty years of your life on the hamster wheel paying it off?

When did we decide that white collar work was somehow “better than” blue collar work?

I don’t know the answer to these questions, but I do know that when my dishwasher stopped draining, and Bob showed up and fixed it, I would have happily added a zero to his bill based on the value I received.



Blue Collar Cash Book Review

Blue collar workers are now more in demand than white collar workers and can easily earn six-figure salaries without the crippling college dept that comes with it.

Not every business has to be high-tech and require rounds of venture capital.  Some just require getting on the right path doing what you love.

And Now For Something Refreshingly Different

Whenever I review books for small business, the authors are usually CEOs and experts who write for other white collar, management type companies.  There’s absolutely nothing wrong with that.  It’s just — well — predictable.

But when I saw Blue-Collar Cash: Love Your Work, Secure Your Future, and Find Happiness for Life by Ken Rusk I almost jumped for joy!  Why?

Because some of the most successful business owners are right next door to you.  They are the folks who fix our sinks and air conditioners, cars and kitchens.  They are the folks who are the invisible heroes of industry and only get the kudos they deserve when they show up at your house, and chat with you while fixing your dishwasher.

Take a look at this list of entry-level salaries!  This isn’t exactly pocket change when you think about that fact that most small businesses that we talk about are generally operating at a loss and in risky conditions.

blue collar cash book review

I’m not sure I could say the same for my lawyer, banker, marketing consultant, etc.  I don’t mean any offence to these white collar professions.  After all, I’m one of those people.  But there’s nothing like a crisis to show you which careers are truly essential.

So, maybe instead of calling it “blue collar” we ought to call these “essential” businesses.

These are businesses that don’t require a college degree.  But they do require a very specific set of skills.

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These businesses don’t require that you sit in meetings, rather they require delivering a vital service that keeps our society humming.

Who are these people?

They are the people in your neighborhood, as Mr. Rogers used to say. And “Blue Collar Cash” will give you a glimpse of how they got there and how you can too.

How Ken Rusk Dug His Way to Millions

Meet Ken Rusk, author of “Blue Collar Cash”.

Ken started digging ditches.  Yes — that thing you parents may have threatened you with if you didn’t do well in school. Well, Ken embraced it all the way to the bank.

Ken Rusk is a construction entrepreneur and founder of Rusk Industries.  He’s launched multiple successful businesses over the last thirty years.  Today, his mission is to hire, train and coach first time job seekers, especially those like himself who have realized that college isn’t for them.

He wrote this book because he wants to show people that you can have comfort, peace and financial freedom.

Thinking Differently About What Matters

“Blue Collar Cash” isn’t a how-to book.  It’s really a motivational book.  Rusk does an amazing job of making you step back and think about what you are up to in your life.

Chapter after chapter is filled with stories of his own personal challenges along with side stories of other people who have built and created their dreams without millions of dollars, but with a zest for life you’ll rarely find in other entrepreneurial books.

In some ways, this book reminds me of the essence of  “The 4-Hour Work Week”.  For example, Rusk has a commitment to enjoying your work and your life whether you have millions or not.

He tells the story of “Minnesota” a grass cutter from….Minnesota who spent eight weeks out of each summer at a Club Med.  You read that right EIGHT weeks!  How?  Was he a millionaire? Nope.

He simplified his life in a way that allowed him to focus on what he really wanted.  This means that during the year, he ran his small landscaping company; mowing lawns, trimming, edging, etc. He had a few employees and they worked hard for ten months straight.

He keeps his living situation simple so that he can do what he likes for eight weeks out of the year.

This is just one story of many more where Rusk forces you to ask yourself some tough questions.  Are you loving your life?  Is there peace and contentment in your life or are you just doing what you thought you were supposed to do.

A Whole New Way to “Get ‘er Done”

When did we turn entrepreneurship into celebrity status?  Why did we decide that some careers were better than others?

I don’t know the answers to those questions. But I can tell you that reading “Blue Collar Cash” has inspired me to look beneath the surface of any business to find the comfort, peace and freedom that you’re truly after.

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It's time to rethink the 7 habits of highly effective people

It's time to rethink the 7 habits of highly effective people


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The 7 Habits of Highly Effective People

" The 7 Habits of Highly Effective People" by Stephen R. Covey came out in 1989. If you are a small business owner you have probably read this book. I know people who read it and read it regularly.

This year marks the 30th anniversary of "The 7 Habits of Highly Effective People", and there is a new edition of the book that is both bigger and better.

I read the book several times and even took the Franklin Planner course several times before it was integrated into the "7 Habits" principles and became the Franklin Covey organization. It changed my life and mindset and eliminated a lot of stress. <! – ->

I don't know when it happened, but somehow I "forgot" my 7-habit practice.

And I paid for it.

In 1998 I became the global marketing director of a large company. It wasn't what I thought was a great opportunity to use my leadership skills positively. It wasn't long before I was in such a deep reactive mode that I didn't know what was up or down. I started to suffer from extreme insomnia and fear. I became disillusioned and depressed. I just couldn't stand the job, the team and even the customers. And I stepped back.

As I whirled around in a sea of ​​self-pity, I took my old and donkey-eared copy of 7 habits. And I started reading it through. Then I gave myself the task of concentrating on one habit at a time. The return to a life I loved had begun. <! – ->

It's a good time to rethink the 7 habits for yourself.

I don't think the Franklin Covey organization knew that a pandemic was imminent. But I think they knew it was time to release a new edition of "The 7 Habits of Highly Effective People" for today's distracted, stressed, and overwhelmed audience.

When things go crazy, it is always a good idea to take a step back and focus on the basics. It's time to get rid of distractions that are supposed to mess up your thinking and priorities. It's time to remember what really matters.

It's time to grab a NEW edition of "The 7 Habits of Highly Effective People". <! – ->

This new edition of 7 Habits has been updated by Sean Covey with new content that I think you will find revealing.

Sean Covey's sections are brilliantly vulnerable, powerful, and inspiring.

When I read Sean Covey's very personal insights and experiences, I was touched by how authentic and honest it was. He openly shares what it is like to be part of the Covey family and what impact this has had on him and his own children.

What I got from these updated sections of the book was inspiring. Not because of the 7 habits principles, but because of the honest sharing of the fact that we are human. We forget. We make mistakes. And that the real test of your leadership is not whether you apply the 7 Habits principles perfectly, but how quickly you recover from forgetting them.

Are you ready to take a closer look at yourself?

If you can rely on something, it is a disturbance and change. And when we go through a period of disturbance, change and uncertainty, we tend to lose our center or sense of direction and use more primitive "fight or flight" responses.

It's been a while since I took a closer look at the 7 habits, and when I read through this new edition, I was impressed with the urgency of the sound.

It is as if every page, every diagram on my shoulders, look me straight in the eye and say: "Look at this! Is this where you are? And if so, look there. See how much better it is over there! Imagine if you saw things a little differently, how much more creative and powerful would you be? "

For example, Habit 2 is "Start with the goal". Sounds easy, doesn't it? Now, before you get where you are going. You need to know exactly where you are. You need to know your "center".

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"Whatever is in your center will be the source of your security, guidance and wisdom."

Ahhh. That's nice.

But wait.

Then Stephen Covey explains the most common things we put at the center of our lives. Money, pleasure, ourselves, our spouse, a church, work, enemies – there are so many more.

Then he goes on to explain that we focus on these external things. And what do we know about external things – you cannot control them. They control you. So you are always up or down.

I was simply overwhelmed by this table – and frankly, I felt uncomfortable seeing myself all too often in some of them. You will too.

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<p dir= BUT if you focus on principles this is a way of being. It is something that you control.

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<p dir= I like to consider principles as a way of being. WHO are you in each of these areas of your life? Your principles are at the root of who you are. So you show up in each of these areas.

For example, you can choose "Love" or "Fun". Just think how powerful that is.

Their principles are constant. While these other elements can change.

Loaded with exercises that you perform

While all previous editions had exercises for you, this new edition has really expanded them.

During this time when we spend so much time at home. If our external activities and engagements are limited, this is the ideal time to go through this book and actually do these exercises.

Imagine being able to sit down with yourself, your family or your team and have these conversations instead of being distracted by external "fix it" activities.

Imagine the possible change in your way of thinking, your attitude, your relationships.

If you have been overwhelmed and afraid of everything that is going on around you, the new edition of "The 7 Habits of Highly Effective People" is a must read NOW.

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