hide my love for Brené Brown . Last week I was lucky enough to interview her with one of my favorite Salesforce customers, Eric Rodriguez of the Coliving platform Common .
The conversation turned out to be feasible and inspiring. Here's a beautiful visual summary from a listener – Melinda Walker on One Squiggly Line – and check out some of my favorite tips below.
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1. We must give priority to communication
Like so many companies, the coliving platform Common had to redefine its business practices during this pandemic. Eric Rodriguez, Vice President of Operations, opened our discussion by sharing how the company changed operations early to help customers and at the same time committed to protecting the health and safety of its employees.
Rodriguez emphasized the need for both quick decisions and the transparency of leadership. His suggestions for customer communication were really inspiring. Listen to an excerpt from my interview with Eric below.
2. We must be braver leaders
The pandemic has put everyone on alert. If you are a leader and are not scared at the moment, do not pay attention. How should small business executives respond? Brown exclaimed: We need braver leaders and braver cultures. "There is no fear that stands in the way of courageous leadership," she said. "What stands in the way of courageous leadership is armament – what do we do when we are afraid?"
When we are afraid, our neurobiology ARMOR UP screams. Everything shouts: "Self protection!" As Brown says, if we want to consciously trust ourselves, we don't have to say armor. We have to double in order to be both transparent and vulnerable. If you're feeling beaten up, you're in good company. The simple thing is to protect yourself, but if you want to keep moving towards your mission, you need to refuel.
3. Gratitude is particularly important in a downturn
Brown's research background came out when she explained that sometimes we are afraid to take our foot off the pedal because we lose our sense of urgency. But data shows the opposite : Gratitude actually helps you celebrate victories and avoid burnout.
Prioritizing gratitude can sometimes be a real challenge, like in global pandemics. However, it is a tremendous relief to take time each day to consider what you are grateful for and to let others know how much you appreciate them. Thanks to Brown's memory, we are now starting team meetings with moments of gratitude, and it was both exhilarating and inspiring. But remember: As Brown says, “Gratitude is not an attitude or a choice; it is a daily practice. "
4. Have tough conversations with empathy
So many companies currently have to make difficult decisions about downsizing, so a viewer asked for advice. Brown reminded us so nicely: "Make reductions in the most generous way and with the dignity that you can muster." This approach has two advantages. First, it is of course the right approach for people who lose their jobs. Second, you also create a safety net and an infrastructure for the people who stay.
As managers, it is important to lead with empathy and to have support for your employees who have lost their colleagues, friends and partners. Allow them the space to feel sadness. We were conditioned to believe that those who keep their jobs will be overwhelmed with gratitude, but that is not the case. Those who stay also see tremendous leaps in fear and fear.
5. Supporting mental health requires a culture of courage
A viewer asked about mental health and how managers should provide access to additional support. Brown replied that companies should not only have the structure and resources to get help, but also a culture that supports asking for help.
Unfortunately, when people find the courage to express their mental struggles, this often meets with resistance. We need to normalize mental health problems and prioritize wellbeing. This goes back to building courage and vulnerability. We have to promote and support the necessary hard talks.
6. "There is no courage without vulnerability"
This line is Vintage Brown: “To lead means to be vulnerable every minute of every day; There is no courage without vulnerability. “Here Brown suggests that companies operationalize their corporate values - take every value and translate it into three visible behaviors. This exercise will help you figure out what kind of leader and person you want to be.
There is no playbook for this pandemic. Managers need to learn things and make decisions in a snap. It is important to be honest and transparent. Instead of making empty promises, say (and mean) things like "Here's what you can rely on" and "I don't have all the answers right now, but I can promise to keep in touch."
With Salesforce, you can find more customers, win their business, and keep them happy so you can be successful. Learn more about our CRM solutions for small businesses by following us on Twitter LinkedIn and Instagram .
You can find more inspiration about companies and executives in our entire series Leading Through Change .
Re-published with permission. Original here .
Photo via Salesforce