15 Efficient and effective ways to use Instagram stories

15 Efficient and effective ways to use Instagram stories


A great way to reach tons of current and potential customers with limited time and budget is to use Instagram Stories as adding this approach to your marketing strategy can be a significant boon Engagement. To help you use this feature, we asked Young Entrepreneur Council members the following question: <! – ->

“Time and other resources can be scarce. How can small businesses make the most of the Instagram Stories feature? Why is this approach so effective? "



Strategies for Instagram Stories

Here's what YEC community members had to say:

1. Use Later.com to plan stories

<! – -> “For reasons of time, I like to plan our Instagram posts and stories in advance using a tool called Later.com . In this way, we constantly create relevant content and plan it around our promotions, holidays, special offers and news. “~ Rachel Beider PRESS Modern Massage

2. Make a temporary offer

“Stories only last 24 hours and are therefore the perfect place to create temporary offers. This works well because it creates the fear of missing out, which can force users to act quickly. You will increase conversions and get involved in no time. "~ Blair Williams MemberPress

3. Plan stories around hashtags

“Hashtags are an important part of social media culture. If you want to make the most of your time and resources, publish a temporary story and use relevant trend hashtags in your story. Your audience is likely to see your content as you browse their favorite hashtags and topics. "~ Chris Christoff MonsterInsights

4. Use stories for product launches

“I like to use Instagram Stories as part of my marketing strategy week before launching a new product or service. In this way, followers can be informed about upcoming product or service launches. If you have over 10,000 followers, you can add a link to what you want to promote. I usually add a link to a landing page where my followers can add their names to the waiting list. "~ Kristin Kimberly Marquet Marquet Media, LLC

5. Share user-generated content

“Half the challenge of managing a channel like Instagram is to get engaging content. With user-generated content, small businesses benefit from authenticity and can reduce the time it takes to create content for the channel. This is also great because you can prioritize content that has been proven to perform well. “~ Kyle Wong Pixlee <! – ->

6. Practice influencer marketing

“Instead of just focusing on your Instagram story, you should contact an influencer. If you can make a deal, these people can post high quality content about their story that will actively promote your brand. This tactic is effective because in some cases, millions of people see stories posted by popular influencers. "~ John Turner SeedProd LLC

7. Track KPIs

“Stories work because customers don't like to be flooded with Instagram updates on their walls. Stories help you track which stories have had the most audience engagement, the best message, and the real engagement of such customers. Once you've tracked these KPIs, you can start the right marketing message based on real metrics instead of just guessing. That saves time and money! "~ David Chen GTIF Capital

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8. Interact and get feedback

<! – -> “Instagram Stories are an excellent tool to enable a more constant and fluid interaction with our fans and the audience. Make sure you get the most out of them: interact with your customers, create surveys, ask them which products or services they prefer most, and ask them what should improve as a company. The possibilities are endless. "~ Kevin Leyes Leyes Enterprises

9th Post Behind-The-Scenes-Stories

“While this depends on the nature of your business, most of our customers see the best results with authentic stories behind the scenes. Instead of trying to be overly creative with product placements or constantly bragging about yourself, get your team involved, showing your processes, your office, and your warehouse. People connect with people, not with products. "~ Karl Kangur About Haus

10. Create highlights

“Instagram stories are a great way to share information about a company that makes digestion easier. The disadvantage? You will lose this content after 24 hours. However, by using the highlighting feature, your content can be preserved over the long term, so that old and new users get easily accessible information. "~ Leila Lewis Be Inspired PR

11. Prioritize social evidence

“People trust content created by their colleagues through brand communication. You can share your users' content as they interact with your products and your brand. This will make your stories more compelling and also provide social evidence, build trust faster, and lead to conversions. "~ Syed Balkhi WPBeginner

12. Post questions and surveys

“Use the question and poll features in Instagram Stories to generate more engagement and get quick feedback. Your audience is looking for interaction. So instead of just looking at a story, let it interact with you. Gather feedback on product options, what you want to see more, or ask them what questions they want to answer, or what areas they need help with. "~ Jared Weitz United Capital Source Inc.

13. Share live events

“Live events can take the form of a free lesson, event reporting, an exclusive interview, or a special product reveal. It can generate traffic through notifications to your followers that you are currently going live in their social feed. These events are rarely held on Instagram. Use this space and go live as much as possible. "~ Maria Thimothy OneIMS

14. Give people a compelling reason to follow your stories

“Reward your audience and encourage engagement by making unique offers available only to story viewers. Offers can include product discounts, free trials, engagement rewards, etc. It is important, however, that you give your audience a uniquely valuable reason to follow your stories. By making your stories unique to them and their interactions, you will have a much better success. "~ Jordan Conrad Explained Writing

15. Form a community

"Don't just post content about your business. Create interaction. Use the polling feature to ask your followers questions and republish the best answers. Run a campaign that is relevant to your industry and encourages people to do so To tag them in their stories, then post them in your own story with insightful, thoughtful, or just "funny" comments. The audience loves the interaction, so take the time to encourage it. "~ Thomas Smale FE International

Image: Depositphotos.com

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