How Kinetic Events Adjusted to a World with No Large, In-Person Events

How Kinetic Events Adjusted to a World with No Large, In-Person Events


Many large, in-person events have been put on hold due to COVID-19, which makes it tough for an event staffing agency. Instead of just accepting this fate as a negative, Kinetic Events took it as an opportunity to grow.



Small Biz Spotlight: Kinetic Events

After encountering this obstacle, the company offers a wide array of brand advocacy and promotional services to fill the void and help clients run special operations with reliable team members. Read more about the company in this week’s Small Business Spotlight.

What the Business Does

Provides staffing solutions for special events.

Project Manager Brady Trudeau told Small Business Trends, “Kinetic Events is a nationwide staffing solution for conference and trade show staff, brand ambassadors, promotional models, street teams, product samplings, and more.”

Business Niche

A unique employment model.

Instead of just connecting workers with companies, Kinetic events hires workers under a W2 designation. Additionally, they provide full training and only hire top talent. Ultimately, this provides companies with more reliable help.

Trudeau says, “Many players in the industry function as a glorified version of Craigslist. They post for a job, hire the first applicants that come in for a low price, and send them to the job. We hire almost all of our staff via referral and put them through a training program. Rather than just hiring strangers, we only provide individuals who we know well, which is something that our clients value and know us for.”

Business Origins

After seeing the struggles of the event planning industry.

Trudeau explains, “Our founders were event planners for years. After witnessing the struggle of hiring temp staff first hand, they decided to take their knowledge of the industry and put it to good use.”

Biggest Win

Partnering with Eventbrite as their sole field operations team.

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Trudeau says, “The founders of Kinetic Events have known the Eventbrite team since they were a 4 person company. After proving to them that our team was made up of only the best staff in the business, they trusted us with all of their field operations for events worldwide.”

Biggest Challenge

COVID-19.

Trudeau says, “As is the case with many event companies, the COVID-19 pandemic has hurt business, but has also led to new opportunities. As many people say, necessity is the mother of invention. When we needed to add services to support our clients during the pandemic, we pivoted perfectly into our expanded role and have been successful since implementing the new services.”

Lesson Learned

Diversify offerings.

Trudeau says, “If it weren’t for COVID-19, we would’ve continued with our original services only. After being backed into a corner, we used the platform we already had in place to diversify our services, leading to new clients.”

Fun Fact

They have a sister company.

Trudeau adds, “Kinetic Events has a sister company (MetroWize) that operates as a full-fledged digital marketing agency. MetroWize specializes in digital marketing for companies in the hospitality, spirits, and the music industry.”

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Image: Kinetic Events




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Mental Health Global Network Provides Its Own Mental Health First Aid Kit

Mental Health Global Network Provides Its Own Mental Health First Aid Kit


There are tons of tangible tools to help with physical health issues. However, there are often fewer options for dealing with mental health concerns. That is, until Mental Health Global Network produced its own line of products included in the mental health first aid kit.



Spotlight – Mental Health Global Network

Additionally, the company provides training and other resources to honor a friend and support others going through struggles. Read more about the MHGN below in this week’s Small Business Spotlight.

What the Business Does

Provides mental health training and a unique support product.

Co-founder Kelly Marzoli told Small Business Trends, “Just like every facility/school has a physical first aid kit on hand, we created a Mental Health First Aid Kit with tangible tools for coping with mental health issues.”

Business Niche

Creating a first-of-its-kind product.

Marzoli says, “We are the first to put together a tangible tool kit for mental health issues.”

Additionally, the company’s training sessions provide a unique perspective. Prior to the COVID-19 pandemic, the team did in-person trainings. But now, they are offering virtual sessions.

She adds, “Our educational programming is engaging and dynamic.”

How the Business Got Started

In honor of a friend.

Marzoli explains, “We started our company in honor of our friend, Connor Mullen (NJ), who took his own life at age 20. We want to help save other people like Connor.”

Biggest Win

Helping educators with their products.

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Marzoli says, “Our biggest win thus far was a 115 bulk order from a school district – they bought kits for all of their teachers. This made us believe we could really do this. Mental health first aid kits should be as common at schools and workplaces as physical first aid kits!”

Biggest Risk

Developing a physical product.

Marzoli explains, “The biggest risk was investing into manufacturing our product and putting all of our money into testing different products.”

Lesson Learned

Be ready to pivot.

Marzoli says, “Our typical educational programming is in person and requires large gatherings. Now that we’ve taken our services online for a virtual training things are looking up.”

How They’d Spend an Extra $100,000

Shoring up their products.

Marzoli explains, “We would use it to invest in inventory, FDA, and medical endorsements from psychologists and doctors.”

Company Roots

A college club.

Marzoli says, “My partner and I met through a mental health awareness club in college. I started the club in the same effort to promote mental health awareness as our company stands for now. After I graduated, my partner took over the club. We were both fierce advocates for suicide prevention then… and now we are best friends and co ceos in the real world.”

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Image: Mental Health Global Network




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Big E-Z Helps Small Businesses Make Sense of Bookkeeping

Big E-Z Helps Small Businesses Make Sense of Bookkeeping


Businesses need bookkeeping. And many don’t have the time or patience to deal with complicated tools or spreadsheets. That’s why Big E-Z Bookkeeping Co. provides hands-on service and support for customers of their bookkeeping software.



Small Biz Spotlight – Biz EZ Bookkeeping

If you’re interested in learning more about this small business and the founder’s journey to entrepreneurship, read on for this week’s Small Business Spotlight.

What the Business Does

Provides simple accounting software for small businesses and organizations.

Business Niche

Providing personal, hands-on support.

Founder Michelle Carley told Small Business Trends, “We want businesses to succeed and will hand-hold (so to speak) until they have their accounting set up and customized for their needs. We offer a free half hour screen sharing demo before the purchase and one half hour after. We have an extensive knowledge base and support by email or phone. Support staff is all bookkeepers and located in the U.S.”

How the Business Got Started

Through a series of job changes.

Carley says, “I was always good with numbers but my family did not have money to send us 7 kids to college, so I took a job bottling windshield solvent. Before you know it, they were asking me to bottle muriatic acid. So, I asked if they had any other jobs open and they said sure, in the office. I said I’d take it. After keeping the books for many small businesses, I volunteered to help at the local Small Business Development Center. I spent a lot of time helping owners reconcile their checkbooks and decided I needed to come out with a bookkeeping system to simplify the process. I didn’t want any scary terms like “debits” and “credits,” just plus and minus.”

Biggest Win

Winning recognition and clients.

Carley explains, “Last year, I won an award from the National Entrepreneurs Association for 2019 Best Business Practices and I added a few more clients, which actually doubled my sales around the same time.”

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Biggest Risk

Creating a new solution during an uncertain time.

Carley adds, “It’s important that we listen to our customers, therefore we just spent thousands of dollars developing a new version of the software that operates with Google Sheets for Google enthusiasts. Just as my programmers and I were wrapping up the new software, COVID-19 hit. I don’t know the end result yet. Time will tell.”

How They’d Spend an Extra $100,000

Promoting a new product.

Carley says, “I would use it to increase our marketing department and promote Big E-Z Accounting for Google Sheets, our new product, further.”

Company Motto

This is bookkeeping, nobody thinks it’s fun but me!

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Find out more about the Small Biz Spotlight program

Image: Big E-Z Bookkeeping Co, Michelle Carley




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Response time focuses on your company's email productivity

Response time focuses on your company's email productivity


How long does it take for your team to respond to emails? The answer may give you an insight into the efficiency and productivity of your company. In fact, this idea is exactly what Time To Reply helps companies do. <! – ->



Time to reply focuses on email productivity

Read more about the startup and its unique productivity approach in this week's Small Business Spotlight.

What the business does

Provides email productivity solutions.

<! – -> Marketing Manager Tarah Darge told Small Business Trends: “We are a SaaS startup at the top of Africa: Cape Town. Our product: timetoreply Remote is a tool for measuring the e-mail volume and response times of companies. It is ideal for managers who need a quick overview of their team's workload and productivity without disrupting their current workflow or integrating new tools. “

Business Niche

Providing a tool that works with all email providers.

Darge says, "No other tool like ours works with an email provider – they're all specific to certain email providers like Gmail or Outlook."

How the business started

As a solution for lead generation.

Darge explains: “Our founder Dane Spear founded a lead generation business in the early 2000s. He quickly realized that the companies that closed most of the leads responded to them in the shortest possible time and responded very quickly by email. That's why he set up timesoreply as a widget to live on websites where companies could accurately show their customers their email response times. This has evolved over time, and now we have two products that give managers a deep view of their employees' communication habits without compromising privacy or changing the workflow. “<! – ->

Biggest win

Raising capital.

Darge says: “In 2019 we secured our first round of VC funding. Our board of investors is impressive and it has been a long way. "

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Greatest risk

<! – -> Invest in a new program.

Darge explains: “We are currently using a large portion of our funds to launch a reseller program in the United States. It's a big risk since we had to use all of our marketing expenses to fund it. We really hope it brings the fruits we need! "

How they would spend an additional $ 100,000

Enlarge the team.

Darge says: "We would hire some US employees because we are based in South Africa, which makes our time zone problematic for our target customers." We would also invest in attending some effective conferences to strengthen ties in industries that we think we can best serve. "

Team tradition

wearing wigs.

Darge explains: “We hold weekly WIG meetings (WILD IMPORTANT GOALS) and wear wigs when we take part online. It really helps to balance tensions and gives us something to laugh about while we are physically separated. "

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Learn more about the program Small Biz Spotlight

]]

Image: Time to answer




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How the founders of Mara & # 39; J turned grief into a business and helped others

How the founders of Mara & # 39; J turned grief into a business and helped others


Losing a loved one is always difficult. Recognizing the importance of this person and maintaining their memory can sometimes help others with feelings of sadness. <! – ->



Spotlight: Mara’J Boutique

That is the idea behind Mara & # 39; J Boutique . The couple who founded this jewelry company experienced their own loss and decided to turn their loss into a way to help others. Read about her story in this week's Small Business Spotlight.

What the business does

Offers products for families dealing with grief.

<! – -> Co-founder Renard Roan told Small Business Trends: "We sell a variety of commemorative bracelets and bangles for those who have lost a loved one."

Business Niche

Your best-selling angel bracelets.

Roan says: “During a loss, we want our customers to know that their angels are looking over them forever and they are with them. We have angel pieces on most of our bracelets and they are available in different colors. "

How the business started

After a difficult loss.

The owners Renard and Renita Roan founded Mara & # 39; J shortly after the loss of their daughter Kali Roan in July 2019. <! – ->

Roan says: "Renita felt alone and wanted to find a way to reach others to say:" You are not alone! ". The only problem was that she didn't know how. One day, Renita received a visit from her mother and sister. They entered the room in silence with a small plant and seconds later they said, "It's not a lot, but we didn't know what to bring you." At that moment Renita asked, what are you giving to someone who grieves? Then the simple thought of a commemorative bracelet came to my mind. Now our bracelets can be for anyone who has experienced a loss, be it the loss of a parent, grandparent, child or even a close friend. “

Biggest win

Recognition from others.

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<! – -> Roan explains: “We were featured in a local online magazine called VoyageMia based in South Florida. This was a huge win for us as we realized that what our company was doing to provide comfort to hundreds of people during a loss was noticed. Apparently someone contacted the magazine and told them about our goals and tasks. For our company, this means that what we are trying to help the mourners seem to work. It brings us the greatest joy. "

Greatest risk

Foundation of the company.

Roan adds: "We weren't sure if our brand would sell because we didn't know if our product was actually something that our consumers" needed ". Fortunately, it worked in our favor. We wanted our customers to know that it is more than just buying a bracelet, this bracelet was a tool that could be used to provide comfort and grief at this time. ”

Lesson Learned

Focus on social media from the start.

Roan says: “In today's world, social media and online shopping have dominated the competition. While we have social media accounts and our online store allows our customers to shop online, we have a problem with launching our brand to make more consumers aware of who we are and what our company has to offer . "

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<h3> How they would spend an additional $ 100,000 </h3>
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Roan adds: “At the moment our jewelry is considered fashion jewelry. With this large amount of money, we would buy gold and sterling silver to offer our customers an eternal commemorative bracelet. A bracelet that you can wear anytime and for any occasion. "

Favorite quote

"The best way to overcome a loss is to keep the memory of your loved ones alive" – ​​Renita, Mara & # 39; J owner

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Image: Mara’J




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Having trouble creating a unique marketing approach? Spottmedia wants to help

Having trouble creating a unique marketing approach? Spottmedia wants to help


Some companies view marketing as a single solution. However, today's entrepreneurs need a variety of different strategies and a unique marketing approach to get their messages across. In addition, each can contain a completely unique mix of strategies. <! – ->

Spottmedia wants to offer small businesses this completely customized and unique marketing approach. For more information on the company behind this approach, see this week's Small Business Spotlight.



What Business Is Doing

Offers customized marketing solutions for companies.

<! – -> Founder Rucien Petersen told Small Business Trends: “Our services include video, creation and management of newsletters, management of micro-influencers and management of social media with tailor-made content creation . ”

Business Niche

Providing high quality service.

Petersen says: "We deliver what we promise and manage our customers' marketing in micro mode along with additional tips, information and values ​​to ensure that our customers are ahead of their competitors."

How the business started

With a lot of research.

Petersen conducted research in the area of ​​small businesses. And he found that many small business owners face challenges with their marketing solutions. In particular, many struggle with time and efficiency. So he decided to find a solution. <! – ->

Biggest win

Acquisition of a franchise.

<! – -> Petersen explains: “We had to fly to another province to advertise the business. And there was no guarantee that we would get the customer. It was a 50/50 shot risk. And it paid off. We now manage seven franchise companies. And we're happy because we can now add value and a marketing support system for your business. "

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Greatest risk

Flying to another province to win a new customer.

Petersen says: “There were costs. And if we hadn't gotten the deal, we would have been hit hard financially. "

Lesson learned

Find a knowledgeable mentor.

Petersen adds: "When you start a business, you don't know everything and a mentor can guide, support, and help you become aware of these pitfalls."

How they would spend an additional $ 100,000

Automated systems and marketing.

Communication style

Fully open.

Petersen explains: “Nobody is higher than the other. We believe that everyone's opinion is important and that every part of the team can contribute and make a difference, no matter how small or large. "

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Image: Spottmedia, Rucien Petersen




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Made4Fighters quickly adapts to coronavirus challenges

Made4Fighters quickly adapts to coronavirus challenges


With many gyms and organized sporting events closed for the foreseeable future, many people are looking for ways to stay active. Made4Fighters helps people meet this challenge by offering martial arts equipment and other exercise equipment that they can use directly at home. <! – ->

This is not a new concept for the company. Thanks to a strong foundation and business model, they were able to meet the latest challenges. Read more about the company in this week's Small Business Spotlight.



Made4Fighters – What the business does

Sells equipment for various martial arts.

<! – -> Director Jacob Edwards-Bytom told Small Business Trends: “We design and sell training equipment and equipment for martial artists. These include taekwondo, Brazilian jiu-jitsu, kickboxing, karate, boxing, MMA and Muay Thai fighters. Our products are intended for beginners to professionals. “

Business Niche

Transport of quality products from top brands.

Edwards-Bytom says: “We actually sell products from 60 different companies. We also design our own brand called Bytomic, which includes equipment such as boxing gloves, exercise mats, shin guards, foam rollers and karate uniforms. "

How the business started

To expand an existing business. <! – ->

Edwards-Bytom explains: “Initially we only sold products to MMA fighters. Now we have expanded to do justice to other martial arts such as kickboxing, muay thai and karate. Our other store, Bytomic, is a B2B wholesaler that sells to other retailers and gyms. Made4Fighters is a B2C e-commerce business that allows us to sell directly to martial artists. “

Biggest win

Addressing recent challenges related to COVID-19.

<! – -> Edwards-Bytom says: “For example, we expected that more people would look for alternative ways to stay active because they are stuck at home. So we started selling home exercise equipment like treadmills, gyms, and rowing machines. This has enabled us to keep our company sustainable despite the challenges. "

Greatest risk

Development of an own product line, Bytomic.

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Edwards-Bytom says: “We had to invest a lot of time in research and development and manufacture our own products as soon as we were ready to enter the market. It would have been much less risky to simply sell other retailers' brands. However, we know that most e-commerce companies do this. And we knew that this would not give us a competitive advantage. Today our products have earned their reputation as the leading brand in the martial arts niche and have even been featured in trade publications and The Guardian. "

Lesson learned

Content is the key.

Edwards-Bytom explains: "Developing content for our blog was not a major focus of ours in the first few years we were in business. As an online company, we now know how important content is to potential Reaching customers and making our website and our online shop known. "

How they would spend an additional $ 100,000

Sponsoring sporting events and professional fighters.

Edwards-Bytom adds, "We believe this would help expand our reach outside of online channels and also be a great way to engage with the local community."

Fun Fact

You are a real family business.

Edwards-Bytom says: “Entrepreneurship is in our blood. Our family has founded and run new small businesses for over 25 years. "

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Learn more about the program Small Biz Spotlight

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Image: Made4Fighters, Facebook




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The Brazi Shop offers women in the Bronx niche spa services

The Brazi Shop offers women in the Bronx niche spa services


There are numerous salons and spas in large metropolitan areas such as Manhattan. However, some consumers have to travel long distances to get quality wellness services like waxing. <! – ->

The founder of the Brazi Shop wanted people in their own community, the Bronx, to have access to the same level of service in their own back yard. Read more about their expertise and business development in this week's Small Business Spotlight.



What Business Is Doing

Offers waxing services for structured hair.

<! – -> Owner Aniusha Ortiz told Small Business Trends: “The Brazi Shop is known for our expertise in removing textured hair. Our most popular service is the Full Brazi (Full Brazilian Wax). We are a 5-star company at Yelp & Google, whose customers rave about the relaxed, safe, clean environment and friendly dynamism. “

Business Niche

A safe and comfortable experience for people with textured hair.

Aniusha has perfected her waxing techniques over the past five years to safely remove structured hair without damaging the skin. She also uses a hard wax infused with lavender in all intimate services to improve comfort and results.

How the business started

To provide services that she wanted – near home. <! – ->

Ortiz says: “I wanted to find a way to serve my community and create a polished, relaxed, and safe space for women in which I was born and grew up: The Bronx. Salons are a dozen uptowns, but I wanted to open a specialized salon where women could love themselves – even for a brief moment. Then I thought, why not become what I longed for? “

Biggest win

Invest in a special location.

<! – -> Ortiz adds: “My biggest win was opening the doors to my shop last July. Before that, I rented service rooms in salons in the neighborhood and even looked after customers from my apartment. By opening the Brazi Shop, I was able to give something back to the women in my community (and in the three countries). We no longer have to travel to the city to escape quickly. "

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Greatest risk

Opening of the stationary location.

Ortiz explains: “I took a risk and took out a 20,000 business loan with the help of the Small Business Administration. Specialized salons are very rare in the Bronx, except hairdressing salons. The lack of education in terms of waxing is very limited, and competition (hair, nails and eyebrow salons) could have made it difficult for our community to accept us. However, with the help of our existing customers, social media, an inviting atmosphere and the desire to train our customers, we were able to keep a float. "

Lesson learned

Leave room for scaling.

Ortiz says: “[If I could do it over again] I would take the time to look for commercial space that is affordable and has room to grow. The Brazi shop is growing and we would like to expand. However, our location is quite small and cannot currently be approved. "

How they would spend an additional $ 100,000

expand.

Ortiz explains: "I would use it to move into a business where I would hire other license wax specialists to look after more women and organize events to empower women."

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Learn more about the program Small Biz Spotlight

]

Image: The Brazi Shop, Aniusha Ortiz




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How the founder of Art Aia helps artists market their skills online

How the founder of Art Aia helps artists market their skills online


As a company, managing your reputation online is a must. People who want to market their work or talents must also consider how they are seen online. This is especially important for those in creative areas. This is how Art Aias founder helps artists to market their skills online. <! – ->

Art Aia – ValueYourSelf is a small company that offers this service especially for artists. The company founder actually runs several art shops. And this arose out of the need to promote visibility for these other units. Read all about the trip in this week's Small Business Spotlight.



What Business Is Doing

Offers online visibility management solutions.

<! – -> The services include in particular the creation of content, the optimization of online real estate, Wikimedia projects and the management of social media.

Business Niche

In the service of the art scene.

Founder Giovanni Morassutti told Small Business Trends: "My company is also associated with Art Aia – La Dolce Berlin and Art Aia – Creatives / In / Residence, both of which are international art residence organizations in the art field."

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How the business started

To help his own organizations.

Since Morassutti runs these art residence programs, he had to manage their online reputation. And he developed some strategies that, in his opinion, could be helpful to others in the arts. <! – ->

He added: "I was working on the online presence of one of my organizations and thought that this could also be beneficial for other companies."

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Biggest win

Rating of prominent customers.

<! – -> Morassutti says: "As a new business, I can only say that it is really a blessing to have customers who are authorities in the entertainment business."

Greatest risk

Selection of artists as a target group.

Artists don't always have a ton of extra disposable income. Morassutti therefore considers this decision to be risky. However, he said it has worked well so far.

How they would spend an additional $ 100,000

Enlarge the team.

Morassutti wants to hire creative people to help the company grow. He says: "I would offer jobs for copywriters, graphic artists and photographers."

Company goal

Helping artists connect with people.

Morassutti says: "Creating connections between people that lead to collective civic action, political expression, community dialogue and shared cultural experiences."

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Image: Art Aia, Giovanni Morassutti




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Dickey's grill pit helps the community fight COVID 19

Dickey's grill pit helps the community fight COVID 19


Like so many restaurants, Dickey's Barbecue Pit Rancho Mirage is currently having trouble with the COVID-19 outbreak. However, the independent franchise tries to find ways to stay afloat while offering real added value to needy customers. <! – ->

Read about the team's efforts and the company's journey in this week's Small Business Spotlight.



What Business Is Doing

Operates a grill restaurant … and more.

<! – -> Franchise owner Lisa Weaver told Small Business Trends: “We sell Texas BbQ with free delivery, pick-up and pick-up at the roadside. Currently we also sell toilet paper, paper towels, water, gloves and towels. “

Business Niche

Give something back to the community at a time of need.

Weaver explains: “We are currently giving away free meals to all those in need. We will also volunteer for meals on wheels. "

She added: "This is all new. We want to stay in business, help the community and above all keep our employees busy. "

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How the business started

As an escape from the American company.

Weaver says she was looking to escape her previous career. So she bought a franchise.

Biggest win

<! – -> Be part of a local event.

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Weaver says: “The summer was rough. The partnership with the Rancho Mirage Chamber of Commerce for the taste of summer saved us. "

Greatest risk

Put the community above their own needs in Covid-19 battles.

Weaver explains: “At the moment it is a big risk to give away food if our sales decrease by 90 percent. I also think we have to help each other. "

How they would spend an additional $ 100,000

Cover bills and support the needy.

Weaver adds: "At the moment I would use it to pay my lease, my ancillary costs and my employees full-time and give away as much food as people need."

Favorite team lunch

Half of the menu.

Weaver states that they love "beef brisket, pulled pork, coleslaw, grilled beans, macaroni and cheese".

Favorite quote

"If you think you can do something or think you can do nothing, you are right." -Henry Ford.

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Image: Dickey's Rancho Mirage barbecue pit




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